May’s event was on the importance of conveying intangibles and how to present them in such a way that it can bridge any cultural gap. Experienced media executive, Eric Rhodes lead a talk on how to better communicate your company’s vision.
Numbers speak for themselves. Placed into their proper context, numbers can begin to sing. Setting context depends on effectively expressing what a company is really all about, it’s story. This is where intangible assets come into play, the brand, the IP, and the human capital. How can these be presented and understood in such a way that stands out across a world of information?
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