C. Josh Abend:

Josh is one of the few grey-haired Silicon Valley entrepreneurs around here; small kids sometimes ask if he is Albert Einstein and he always replies…Yes . Abend has a DaVinci appetite for innovative interests and a diverse range of innovation experience. He has taught creative problem solving at several product design colleges including CEF Buffalo.

* Apprenticeship at age 15, to design icon Norman Bel Geddes, considered the father of modern Industrial Design.

*He has been a car designer at GM in Detroit.

*A Human factors design/engineer on team of Polaris nuclear submarine, control station for the US Navy. Appointed in ’82 by President Regan to Whitehouse counsel on US productivity.

* Held office as national Vice President of IDSA.* One of first three world class designers to rise to level of a corporate, vice president.

*Was VP of product design for 5 divisions of a Fortune 500 company.

*Served as a PDMA officer in it’s national formation.

*Founder of INNOVATION AMERICA Inc.’79 *Director of the Innovation Management Center for SRI International.

*Holds a US patent for “Innovation Engines” which is an enterprise innovation software System.

*Is completing a book titled 101 Models of Innovation practice.

*Presently focused on C-level Innovation management via Innovation Masters® LLC. Still an avid skier and yacht racer. Served in US army 1253rd combat engineer battalion. Architectural graduate of historic Cooper Union NYC. and Mech Engr. Stanford University. Josh has 2 adult children and lives in Menlo Park, California.

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Martha G. Russel Biography

Martha G. Russell
-Executive Director of Media X at Stanford University

-Senior Research Scholar at the Human Sciences and Technology Advanced Research (H*STAR) Institute at Stanford University

-Senior Fellow at the Institute for Innovation, Creativity and Capital (IC2) at The University of Texas at Austin.

Martha has established collaborative research initiatives in technology leadership and information sciences for national science agencies and technology companies, pioneering early public-private partnerships in microelectronic and information sciences and in manufacturing technologies.

She has led interdisciplinary research programs at the University of Minnesota and The University of Texas at Austin and has spearheaded interdisciplinary leadership programs for national agencies and consortia. Martha has developed planning/evaluation systems and consulted regionally and internationally on technology innovation for regional development.

She has a doctoral degree in Policy Analysis focused on Technology Transfer from the University of Minnesota, and a B.A. from the University of California at Santa Barbara.

Dr. Russell studies innovation ecosystems using data-driven visualization methods for systems analysis and is promoting the development of new media metrics for the persuasive impact of interactive, place-based and social media. She serves on the advisory boards of the Journal of Interactive Advertising and the Journal of Technology Forecasting and Social Change.