Silicon Valley Innovation Institute


Turning Vision into Value

To thrive you must innovate. SVII, a 501 c(3) not-for-profit has been providing “Vision to Value” services to innovation advocates at all levels, from highly leveraged government and business leaders to entrepreneurs and sole contributors since 2005.  SVII is a combination of a think tank and public forum – a place for the innovation community to come together to hatch new ideas and initiatives. Our knowledge network of creative participants collaborate on insights and ? business modulate models to support them.

Our SVII Fall 2016 Initiative is Organizing 

Please join us in our exploration of Context/Cognition Mutuality. We are seeking to understand how Context and Cognition impact each other. We will be asking for stories, insights and theories. Stay tuned for details or contact SVII Chair Howard Lieberman. 

Why is SVII doing this?

Cognition is incredibly important, crossing lines between conscious and unconscious awareness as the primary mechanism by which information enters our minds. We are far more conscious when we are engaged and far more engaged when what impinges upon us is relevant to us.

Context is also incredibly important, as it determines relevancy.  We prefer to believe this is based upon rational processes but may be be far more emotional than logical. What is less obvious is the extent of the mutuality of context and cognition as they modulate each other. Context impacts cognition and cognition informs context.

If you are wondering what this has to do with innovation – innovators are context activists. They are not necessarily willing to accept the context they find themselves within all of the time. They are often motivated to question conditions as they have the belief that they can change them. Innovators are not passive when it comes to context. They do not ignore it as they have to become great context managers to get any of their innovations adopted. This is a good place to remind us SVII defines Innovation as Applied Insight.

You can not apply insights by being unconscious of conditions and people surrounding you. The best innovators are finely attuned to the micro-gestures of their audiences so they can constantly adjust what they say as a function of who they are addressing in order to increase cognition to the point of being actionable. If you can not make anyone cognizant of your insight it will not likely be adopted and you will not make it as an innovator.