Typically less than two hours in length, lectures can be either a large topic overview or deeply focused on a single idea.
The typical function of a lecture is to inspire rather than to inform. To be sustainable, innovation is best handled with an organizational culture that supports nonlinear creative breakthrough behavior.
“Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.”
~ Peter F. Drucker 1909 – 2005