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Flipping The Master Slave Relationship

Howard Lieberman

The complex choreography between innovators and technology gives rise to many different types of dances. At times engineers invent what they would like to have, without inquiring into the needs of customers. As the story goes Henry Ford once said said “if I asked them what they wanted, they would have said a faster horse”. Many technology driven enterprises over the years have adopted this stance on the product development dance floor and to great effect, both good and bad.

For example, it is doubtful that Steve Jobs ever asked the world if it wanted a retinal display, an iPhone or much else. On the other hand, Video Cassette Recorders  designers did not realize that almost no one would be willing to program the VCR system clock, which resulted for years, in a usually red flashing 12:00 in hundreds of millions of homes. When engineers design consumer electronics products, it is never the goal to make everyone who uses them feel stupid, yet this does happen too frequently.  The same could also be said for many of our online interactions. We have to gird our loins before beginning some routine tasks that we suspect are going to take an hour instead of a minute.  Some of the time things work really well. This should be the rule not the exception.

For all of us, it feels terrible when machines undermine our self esteem. In recent years we have been told that product development has become market driven. Based on the number of brain dead products we all have to deal with, one might assume there is a very large market for self esteem damaging equipment. As computer processors are now found in everything, from cars to thermostats, humans have learned to adapt to the demands of their gear. This is surprising in that digital systems inherently have a great ability to adapt to our needs. Somehow, it is now the end user doing the adapting to the technology instead of the other way around.

As a technical person myself, I find it crazy that in many situations, people have become slaves and somehow made machines masters. How many people experience incredible frustration when trying to use phones, computers and other consumer electronic devices? The time is overdue, to Flip the Master Slave Relationship between technology and people.

As SVII enters our tenth year of helping Innovation Advocates at all levels, from the largest entities in the world to solo emerging startup entrepreneurs, to “Turn Vision into Value”, it is time to resurface some of the more important themes we have been addressing from the very beginning.

This is a call to all innovators, to try harder to make sure, while we are in the process of inventing tomorrow’s systems, to prevent these products from making customers feel stupid. Yes this takes extra effort to put oneself in the place of others, and some of you may say “this is too hard, too time consuming and too costly” and “our competitors do not care because that is just the way things are”.

Let me present exhibit A for Apple. One of the reasons Apple has become the most valuable company in the world, is Apple and other successful companies try harder to make it much easier to use their products. This philosophical stance is what Apple’s imitators should be copying not only specs and designs.

Delivering this additional value can take longer, but isn’t it silly for us to have to adapt to the devices and systems we are creating?

SVII Partnerships and Progress

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SVII is happy to announce a new partnership on the east coast! Expanding out from Silicon Valley, SVII has launched a partnership with Bard College at Simon’s Rock in Great Barrington, MA. Along with the extension to the east, there are also changes back home, in the west. With new sponsors and a re-imagining of our live events, the work in the west is looking better than ever.

 

SVII is now officially bicoastal and we have two exciting new partnerships to announce.

Our monthly live West Coast programs are being rebooted after a brief hiatus. SVII Forums at Foothills is a partnership with our newest sponsor, the Foothills Tennis and Swim Club, who will host us at their beautiful facility in Palo Alto.

Our community can look forward to the same highly interactive provocative round table discussions on timely topics, anchored by the perspectives of our fascinating panelists. Ease of access is considerably improved over our recent locations — Parking is plentiful and the venue is just off Foothill Expressway between Page Mill and Arastradero, and near I-280, which is easier to navigate than US 101, especially during the evening rush hour.

In addition to improving our location, we are changing from 1st Wednesdays to 4th Tuesdays for at least the next three months on June 23rd, July 28th and August 25th. Mark your calendars.

For information about our first event, please check out the event announcement: From Makers to Manufacturing — details on the other summer events will be posted soon.

SVII East is also kicking off a great new partnership with Simon’s Rock College in Western Massachusetts to create an Innovation Corps, an educational Innovation Initiative commencing Tuesday May 26th. This program has a team of students working with SVII over the summer, and we will have some big news about the further development of our partnership with this prestigious institution in the coming weeks.

Thank you to everyone for your ongoing support and interest in innovation advocacy. This is going to be a great year for us all.

December 2nd 2014: Holiday Party and Short Program

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With the announcement of the upcoming lecture series and it’s topic of the power and effects of changing business models through the use of various mediums, the short program discussed creative professionals being underpaid due to their general excitement for their work.

Using the Arts as Social Architecture

December 2nd, 2014
Angelica’s Restaurant
863 Main Street, Redwood City, CA

December’s gathering introduces the 2015 season innovation theme; Human Potential and Innovation. The 2015 series of programs will explore the power and rippling effects of changing models through arts, sciences, business and technology, and the resulting effects that may be possible in society as a result.

The December short program explores a Work in Progress. Artists, writers, musicians and other creative professionals in nontechnical areas are frequently undervalued in terms of financial compensation — in part because their passion for their work allows them to accept less.

The Berkshire Columbia Musicians Collaborative (BCMC) is currently in the process of implementing a social architecture which exemplifies how changing models alter both how to invest our energy and the results we can achieve in our lives.

BCMC-GuthrieCenter
BCMC – The Guthrie Center

Concepts of “innate ability” limit people. Skills and talents are innate in the human mind, but must be developed and put to work. Self talk changes perceptions of self. Questions such as “how good a painter were you when you were 4?” and statements like “I’m not good at xxx” change the way we operate and how we create meaning and “MeaningPlace.”

Innovation is not something you “have” (it’s developed, learned, and unfortunately, too often “un-learned”).

 

Next events at Angelica’s Restaurant, 863 Main Street, Redwood City CA.
Appetizers provided. No host dinner & drinks available.
Pre-Registration Tickets ($15)  – On SALE Now!

OCT 1st 2014: Getting More Done With Less Work

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Avoid the unrecognized costs of technology innovation culture.

This discussion led by Dr. Greg Marcus is on whether long work hours are necessary for a better end product and if the longer hours are desirable. While working longer hours people often make more mistakes as their minds are not in top form due to fatigue. This workshop hopes to help business owners and workers alike create a healthier work environment.

The Paradox of Silicon Valley: The very culture that spawned some of the greatest technological innovations in history has come at an unrecognized human cost. Many of the people powering the engine of innovation have developed a single-minded focus on their work, leading to long hours, strained relationships/alienation from people closest to them, health issues, spiritual angst…On the business side, there is introvertible evidence that overworked people have lower creativity, make more mistakes, and have more health issues, and a higher turnover rate.

The October roundtable discussion will examine whether long hours are necessary or desirable when attempting to achieve spectacular results. 

High performance requires both inernal and external balance.  Balance is best achieved through integration, not just juggling incoming requests, and integration presumes some proficiency at context management. Are you the one managing your context or are you allowing some other party with perhaps different priorities than yours to manage your context? The speed of Silicon Valley can cascade complexities more rapidly than individuals can process; Having some complexity processing skills can help.

SVII is returning to Angelica’s in Redwood City for this highly interactive session. Angelica’s extensive renovation has taken this already excellent venue up several notches to provide a very classy place for compelling dialog to occur accompanied by fine food and drinks. Join us for the first program of SVII’s fall season.

Event will take place October 1 at 6:30 PM (1st Wednesday) at: 

Angelica’s Restaurant 

863 Main Street

Redwood City CA

Appetizers will be provided; No host dinner and drinks will be available (and encouraged!)

Pre-Registration Tickets ($15)  – On SALE Now!

PANELISTS:

DR. GREG MARCUS

Dr. Greg is a recovering workaholic who helps the chronically overworked work fewer hours while thriving in their career.  In the process, he transforms stressed out people ready to jump ship into highly productive leaders who want to stay.

Dr. Greg has a Ph.D. in biology from MIT, and worked for ten years as a successful marketer in Silicon Valley. At one point, he was working 90 hours a week, which impacted his health, family relationships, and job performance. Then, he made a discovery that allowed him to cut his hours by a third without changing jobs. The secret? He started putting people first.
Dr. Greg is the author of Busting Your Corporate Idol: Self-Help for the Chronically Overworked and the founder of the Idolbuster Coaching Institute.

HOWARD LIEBERMAN

Chairman SVII and CEO Clear Capital Management

Howard Lieberman is a global innovation guide, executive consultant and popular speaker addressing innovation audiences around the world. He has been the chairman of SVII, the Silicon Valley Innovation Institute, a 501c(3) California Corporation since 2005.

Howard and his team have been solving innovation problems, initiating and guiding execution of innovation-critical initiatives, and crossing internal and external resource boundaries in order to accelerate scalable innovation and unleash innovation potential for decades.

Mr. Lieberman exercised his innovation chops through 20 years at Bose, Apple and DARPA, all top-of-their-field, world-class innovation cultures. As a physicist and electrical engineer he founded several technology-based entrepreneurial enterprises, and as the Dean of Cogswell Polytechnical College he created their innovation management program in 2000. Developing that program lead to the formation of SVII five years later, and also Cogswell’s current MBA program in Innovation Entrepreneurship. SVII has presented over 100 innovation programs covering a very wide variety of topics, and has offices in Massachusetts, New York and Silicon Valley. He is also the CEO of Clear Capital Management whose proprietary algorithms changed the curve relating ROI and Risk to outperform the market while simultaneously protecting assets through far greater due diligence rigor.

As an involuntary innovator and energetic multi-instrumentalist, Howard has also found the time to perform over 1000 times in the last 30 years as a jazz artist. And as an electro-acoustician Howard has also managed to professionally combine music and technology to pioneer multi-billion dollar markets.

BERNARD MONT-REYNAUD 

Extensive R&D experience in academia and industry: algorithm designer at large, with many specialties. Exploring systems with users (front), deep domains (back), challenging computations (middle). To keep getting better at it and have fun along the way.

Specialties:Designing and implementing fast algorithms to solve problems in real-time systems, search, graphs, optimization, media processing, professional audio editing, auditory modeling, tracking and source separation, dynamic probabilistic networks, media indexing, search engines.

After he graduated from Ecole Polytechnique in Paris, France, Bernard Mont-Reynaud did research at INRIA, then left for Stanford University where he obtained a Ph.D. in Computer Science; his advisor was Prof. Don Knuth. He taught CS at UC Berkeley, until called to join research in music analysis at CCRMA. The analysis, visualization and perception of music and audio have been major themes of his work over the years, along with image processing, real-time systems and advanced UI design. Places he has worked include Lucasfilm, TDW, Xerox PARC, Studer Editech and FXPAL. He was also the Chief Software Architect at Sony’s “Super Audio Project” R&D facility in San Francisco. Dr. Mt-Reynaud is also an accomplished painter and musician.

MJ MONT-REYNAUD

Independent Documentary Filmmaker and Photographer

I am a lover of documentary film. I love telling stories and learning about the world through them. 

My work has generally focused on social issues, broadly speaking. My first film, My Mountain, was about rural Haiti, where I spent 5 summers and first discovered documentary film and photography. I have since been learning how to use these media for social causes via short form and long form film, non-profit and commercial work.

I also enjoy using film and photography as a means of expressing love. In that vein, I have made short films and photo montages for weddings, birthdays, bar mitzvahs, family reunions and the like. 

 

DARIUS DUNLAP

Darius is fascinated by technology that shapes our world, and by the connections it enables between people as they create and learn. He has a strong business foundation in international operations and management, product and service definition, and global business development as well as deep technical knowledge in internet technologies and across the hardware and software of computing systems from supercomputers to mobile devices.

Darius is a mentor to startup teams and an advisor to startup incubators, universities, growing companies and large enterprises around the world. He leads workshops on Customer-Focused Product Definition and Development, Innovation Management, the [LUXr method](http://luxr.co) for [Lean Startups](http://theleanstartup.com/), Business Model Analysis and Strategy using variations of the [Business Model Canvas](http://businessmodelgeneration.com), Innovation in Service Operations, Innovation in the Enterprise, as well as custom-developed programs.

Pre-Registration Tickets ($15)  – On SALE Now!