“A mind that is stretched by a new experience can never go back to its old dimensions.” – Oliver Wendell Holmes, Jr.
Humans are designed for experience. Underneath the form, function, and technological advancements that surge the heights of new products and services everyday, the experience each design enables and creates is inevitably what girds a product’s success, makes or breaks market receptivity, and distinguishes the best apart from the the pack.
Because your users are people, experience matters.
Join us this Nov 7th to explore the magic behind making experience an MVP in your product’s design, implementation, and deployment.
Jonathan Hirshon Principal, Horizon Communications
Called ‘The Guru of Silicon Valley’ by BusinessWeek, Jonathan has exclusively focused on high-tech PR over the last 24 years, with extensive corporate and agency PR experience. The company’s main website is at http://www.horizonpr.com. Jonathan was the PR manager for Sony Corporation in its heyday, representing the company’s far-flung ‘non-consumer’ business units – at the age of 25, he was acclaimed as one of the youngest managers in Sony corporate history. Sony products in the non-consumer area include professional audio/video equipment, computers, peripherals and semiconductors. As a key member of the headquarters corporate communications staff, his role included counseling top management, day-to-day product PR responsibility and control of a million dollar+ budget, all within a few years of graduating college. Jonathan has gained the respect of leading media, analysts and peers for his in-depth technical knowledge as well as his marketing ability and industry contacts. Through his expertise, Horizon was awarded Agency of Record status at Apple, SGI and other Fortune 500 companies, as well as a host of startups. He has arranged Business Week and Forbes cover stories, as well as articles in leading business, consumer and high-tech venues. He has been personally profiled in BusinessWeek (twice), The New York Times, RJ Magazine, and the San Jose Mercury News. Jonathan currently contributes to gigaom.com. Jonathan has also been invited to speak at several prestigious venues, most recently to address the Reuters Foundation’s Digital Vision Program at Stanford University. He is a past member of SMPTE (the Society of Motion Picture and Television Engineers) and a current member of IEEE (the Institute of Electrical and Electronics Engineers).
Jon Innes
President, UX Innovation LLC
Jon Innes is the founder of UX Innovation LLC, a product design management consultancy that specializes in helping companies improve their design & research practices. His experience spans a wide variety of domains including consumer and enterprise software, consumer hardware, IT projects, and e-commerce website design. Jon has led UX projects for several members of the Fortune 1000, such as Intuit, Cisco, & Siebel, both as a consultant and a member of an in-house team. He is also a Certified Scrum Product Owner, with extensive experience integrating Agile and UX in both large distributed teams and early stage startups. Jon is a frequent speaker at conferences such as ACM CHI and the User Experience Professionals Association. He is also the author of several articles in UX trade magazines such Interactions and was a contributing author to the book User-Centered Design Stories: Real World UCD Case Studies. He has guest blogged for www.uxmatters.com and www.boxesandarrows.com and tweets as @innes_jon
Debbie Kawamoto
Senior User Experience Designer, Yammer
Debbie Kawamoto’s 15+ years in design spans product design, advertising, and print for large Fortune 500 companies and start-ups. Currently she leads up product design at Yammer, an enterprise social network acquired by Microsoft and used by more than 200,000 companies worldwide. Debbie has been the lead product designer for 4 start-ups, including uTorrent which has over 100M users. Prior to Silicon Valley, Debbie worked in the advertising space where she designed consumer web experiences for Nissan, Infinity, Kia, Sony Vaio Latin America, and the US Army. She began her career designing print for entertainment clients like Columbia-TriStar and the Emmy Awards. Debbie is passionate about bringing this holistic design background to users by creating compelling experiences which engage users with a product and brand.
Rodrigo Lopez
Director Of User Experience, Banjo
Boasting more than 11 years of recognized product design, Rodrigo Lopez is a passionate Peruvian born mobile user experience designer who has worked with a variety of tech companies. His career in Silicon Valley began at Adobe Systems, where his expertise helped make Adobe the world leader in graphic software. Anticipating the future of mobile technology as the next big thing, Rodrigo joined Yahoo Mobile in 2004 as their 16th employee. During his years there, he created several high-revenue mobile products and formed one of the largest and most respected mobile teams in the industry. Adding to his diverse background, Rodrigo has been a valued team member of start ups including Bluepulse, a mobile social messenger funded by VantagePoint, as well as Aardvark (acquired by Google) and Intuit GoPayment. Having designed for the every aspect of the mobile ecosystem, it’s highly likely that Rodrigo’s work can be found in the phone you use every day. Rodrigo’s other interests include traveling the globe, collecting airliners stuff, visiting art galleries, and dining on rare filet mignon.
Paolo Malabuyo
Director of Product, Zynga
Paolo is a designer and product manager with a 17-year track record with the industry’s largest players, from giants like Microsoft, Oracle, and IBM to startups like Pelago and Zynga. He is currently the Director of Products at Zynga where his team is building the company’s mobile social game service. He helped build and lead the Xbox 360 user experience team, enabling Microsoft to launch its biggest consumer product and brand in 2005; he later led projects that explored the future of home entertainment experiences, leading to prototypes and a product roadmap that continues to play out at Microsoft. He was a designer on multiple award-winning video games. He also spent the few years of his career designing enterprise and database visualization and management software and is listed as an inventor on over a dozen patents and applications. He laughs like a hyena when provoked.
“A car can be sexy in the same way a person can be sexy — although the trait is a bit harder to define when you’re talking about sheet metal versus flesh. Part of a sexy car’s appeal is purely physical: proportions and curves, size and muscle. Humans have eyes, lips and hips; cars have headlights, grilles and fenders. But then there’s the truly intangible — the animal attraction that turns mere mortals into drooling buffoons. For this, a machine must be bold, distinctive and aggressively elegant. And there’s the sound, too — a car’s voice. A beautiful car you admire. A sexy one you desire.” – Marc Lachapelle
At SVII this month, we parted the curtains of Angelica’s Bell Theatre with an opening act by German “comedian”, Sven Beiker, also known as the Executive Director of CARS (Center for Automotive Research at Stanford):
Sven had started his illustrious career at BMW, stationed at a variety of locations including the BMW lab here in the Silicon Valley. The CARS institute currently deals with a lot of the electronics research, mechanical engineering, and even legal aspects of cars. Among the interesting tidbits that Sven shared are innovations in the area of secondary use for car parts (such as the battery), especially relevant in light of the relatively short 13-year lifespan cars have to their manufacturers; These folks seem to also be carving a space in the legal and governmental playgrounds as well. After an energetic Q&A, we lifted our glasses to Sven, as he waved goodbye to celebrate German reunification day.
Our intermission was provided by Jessie Chen and Roland Van der Veen – a swing dance showcase with a little bit of cheek and sass to the program’s namesake musical hit “Greased Lightning”:
Missed it? You can check out the original video here:
Next up was Peter Oliver of Switch Vehicles, located in Sebastapol (just across the Golden Gate Bridge):
From a background in software and hardware, Peter had decided to combine his passion for cars and his propensity to have fun into a new project involving electric power conversion. His aspiration? To make an automobile with a 100 mile range, that can carry 3 to 4 people, and cost only $15,000. And thus, “The Switch” was born.
The Switch is a three-wheel vehicle with 33% of the weight on each tire. (The decision to use 3 wheels was inspired by the desire to be classified by the FMVSS (Federal Motor Vehicle Safety Standards) as a motorcycle.) Putting his business sense to work, Peter also realized that the hardware industry could give him an edge by allowing him to buy standard parts, and farm out more specialized components to contract manufacturers. The audience was dazzled by the Switch’s many possible configurations… and even superhero qualities, such as one version’s ability to carry 600 lbs of hay. In addition, the building of the Switch also leaves its mark as the crux of various training programs for high schools and prisons.
Finally, Brad Templeton, Google’s car consultant and board member of the Electronic Frontier Foundation painted a vision of Robocars:
At first, he cited the many reasons why cars really should be automated and electronic. For example, humans are bad drivers and 34,000 people are killed in America and 1.2 million worldwide every year as a result, many useless hours are spent driving in traffic, 25% of CO2 emissions today are from cars, and 8 cents per mile is continuously being spent on accidents and even more on gas. He also demonstrated that 60% of the land area in LA is dedicated to cars from driveways to parking lots to highways. Brad suggested that if we had small electric robocars they could be called up whenever they are needed, they can also self park 3X tighter and in areas that are mostly out of sight. For this seemingly futuristic system to be implemented, the AI systems needed are not the omniscient ones of science fiction lure, but actually rather simple collision avoidance systems that are fairly attainable. Brad also showed a convincing video of a Google robocar picking up and driving a blind man to and from the store without any human intervention. The video was created by Google-hired Stanford students who had won the DARPA challenge for off road and urban driving, the day after Gov. Jerry Brown signed into law the legal ability to have robocars on the road.
We ended the evening with a lively panel discussion moderated by Max Sims (our auto-savvy presenter from the Images Speak event):
…and discussed issues ranging from the business models around car and battery ownership, to the Minority Report scenario of being betrayed by your robocar. (And can a Jewish man have a robocar drive him to the temple on the Sabbath?)
All in all, our impressive cast of speakers presented compelling perspectives on how the Silicon Valley is innovating in the area of transportation, and in the spirit of SVII, each broke out of conventional thinking in his own unique ways.
Be sure to join us on our next adventure: Design for Experience! (Innovations in User Experience and Product Design)
Transportation is one of the most pivotal and under-noticed underpinnings of our society. It has inspired science fiction and scientists alike, and shapes life everyday by determining where you can go, and when you can get there. Much like the river Nile sitting at the crux of whether a civilization can flourish, advancements in vehicles and systems of transportation can oftentimes be the bottleneck for whether or not other innovations are embraced by the culture at any point in time.
Did you know that all of the major German, Japanese and American automotive companies have research labs here in the Silicon Valley?
And did you know that Stanford University has one of the most revered Automotive Research programs in the world?
Come hear and join in on the conversation with our three uniquely selected speakers, and see what the Silicon Valley is doing to change the world via innovations in transportation!
As the director of the CARS program, Sven is dedicated to re-envisioning the automobile; His motivation is to bring academia and industry together to shape the automotive future. Since 2008 he has been taking care of the program’s strategic planning, resources management, and internal / external communications. Since Spring 2009 he has been lecturing the Stanford class “The Future of the Automobile” to educate students in interdisciplinary automotive thinking and to get students involved with the industry early on. Before joining Stanford University, Sven used to work at the BMW Group for more than 13 years. Between 1995 and 2008 he pursued responsibilities in technology scouting, innovation management, systems design, and series development. He primarily applied his expertise to chassis and powertrain projects, which also provided him with profound insights into the industry’s processes and best practices. In addition, he worked in three major automotive and technology locations: Germany, Silicon Valley, and Detroit.
Brad Templeton is Canadian born software engineer and entrepreneur who first made an impact to the online world with his involvement in USENET. As one of the most widely read moderated newsgroups in existence, Brad originated rec.humor.funny over 20 years ago which attracted an estimated half a million readers each day. Brad Templeton also sits as a chairman of the Electronic Frontier Foundation. The EFF has long defended free speech, privacy, innovation and consumer rights for the online world. Since his involvement, Brad has been a part of a series of victories the EFF has achieved. He currently is also on the board of BitTorrent, Inc. and is an active artist at Burning Man and photographer. He maintains a blog called Brad Ideas.
After doing electric car conversions for many years, Peter Oliver co-founded Switch Vehicles three years ago. At that time, their goal was to develop a vehicle that costs less than $15,000 and weighed less than 1350 pounds. They were successful in this mission, creating the Switch, a vehicle that can travel for 100 miles per charge. The street legal vehicles can reach up to 70 miles per hour and the three wheeled, wide body design makes for a very stable ride. In their preproduction phase, Switch Vehicles have already sold 11 cars to schools and private citizens located as far away as Australia. The company’s new goal is to produce 100 vehicles a month and find up to 25 resellers.
Max Sims has been teaching 3d design at the Academy of Art in San Francisco since 1994. He worked for Alias servicing industrial design and animation clients and started his own entertainment design and design visualization firm, which boasts clients such as PDI, ILM, Pixar, frogdesign, Apple Industrial Design Group. Max is the lead author of Inside Maya 5, and has a passion for combining his diverse knowledge based from experience with clients in various fields of manufacturing, including car design, SW development, game design, visual effects and animation; His goal is to add a deeper level of design understanding to his proven success as a leading technologist in order to advance the state of the arts. He also enjoy international business, having worked extensively for foreign firms, and advisory board positions with like-minded people. To Max, business, legal and financial models require as much creativity as a museum quality design.
