6/7/2011: Growing a Silicon Valley Regional Metamorphosis Initiative

At SVII’s April 6 Wednesday night gathering Bill Veltrop unveiled his nomination for “The Next Big Thing” — and it wasn’t a thing. It was a strategy for growing a Societal Metamorphosis Movement, with the “region” being the primary unit of design.

The purpose of the gathering was to plant the Regional Metamorphosis seed-meme in the SVII community to see it would germinate and take root. Howard had already embraced the meme and followed up the presentation by challenging the SVII community and Silicon Valley to play a leadership role in growing a global regional metamorphosis movement.
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5/4/2011: Packaging Intangibles for Monetization – Branding from Beijing to the Bay

May’s event was on the importance of conveying intangibles and how to present them in such a way that it can bridge any cultural gap. Experienced media executive, Eric Rhodes lead a talk on how to better communicate your company’s vision.

Numbers speak for themselves. Placed into their proper context, numbers can begin to sing. Setting context depends on effectively expressing what a company is really all about, it’s story.  This is where intangible assets come into play, the brand, the IP, and the human capital. How can these be presented and understood in such a way that stands out across a world of information?
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