6/1/2011: The Culture of Trust, Innovation Tools and the Social Web.

This event explores the value of trust in the highly connected world. We also discussed how innovation tools have put us in closer contact with one another and how they have changed the structure and hierarchy of project developing.

What is the current state of innovation tools? Is the best way to create a breakthrough still a skunkworks project? Or have collaboration and innovation tools reached a level of sophistication where they provide a sensible alternative to the old school method? How does social media factor in?
bunch of social media icons

It’s as much a question of technology as it is culture. Trust is essential.

Malcolm De Leo, former Chief Innovation Officer at Chlorox and current Chief Evangelist of the social media analytics company NetBase Solutions, will be our guide as we navigate the culture of innovation and trust in a highly networked world.

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